Strictly Come Dancing announces a special ‘snow show’

The promoters of Strictly Come Dancing have scheduled an exclusive performance for customers who were unable to attend the NIA shows this weekend due to the weather. This performance will take place on the afternoon of Friday 17 January 2014, in advance of the 2014 tour dates, featuring next year’s superstar line-up.

On Friday, the promoters had to make the difficult decision as to whether the show went ahead. Having taken advice from local authorities, it was decided that it should proceed. This advice remained consistent over the weekend. The decision to continue with the show was in line with entertainment venues across the UK, including others in Birmingham, who also chose to go ahead with their scheduled performances. It is standard procedure that if a show is able to proceed, refunds cannot be issued for those who do not attend.

The promoters of the Strictly Come Dancing Tour said: "We are aware that there are disappointed people who have not been able to attend the performance they booked for at the NIA, or an alternative show over the weekend. In view of this, we have scheduled an exclusive 'snow show' in January next year. Unfortunately it was not possible to schedule this performance any earlier, due to venue and artist availability."

Please note that this extra performance will only be available to customers who were unable to attend the shows this weekend due to the weather. Those ticket holders will need to return their 2013 tickets to The Ticket Factory and they will be exchanged (without any additional charge) for the matinee performance on Friday 17th January 2014. Tickets will not necessarily be like-for-like however, every effort will be made to provide customers with tickets in a similar location to their original booking on a first-come-first-served basis.

Nearly 4,000 people were able to enjoy the show on Friday night - about 70% of the expected audience. We were subsequently able to accommodate over 1,000 ticket exchanges for other performances over the weekend. The promoters also released their guest list seats to ensure that patrons could access as many seats as possible.

If you wish to take advantage of the ‘snow show’  please return your unused and unscanned tickets – along with your name, address and telephone number – by 28 February 2013 to: Strictly Snow Show, Freepost, The Ticket Factory, PO Box 3348, Birmingham, B40 1NS. Alternatively, if you have e-tickets, you can send them in via email to customerservices@theticketfactory.com with the subject line ‘Strictly Snow Show’.

The Ticket Factory will handle all returns, regardless of which ticket agent you booked through. However, if you did book hospitality, please contact amplify directly. Please note that confirmations will be sent out by 31 March 2013. If you have any issues, please call 0844 581 0779.