Tell me about yourselves...

Situated in the centre of Birmingham, The NIA was purpose build to accommodate major sporting events.  We are recognized as one of Europe’s leading indoor sporting arenas hosting everything from Athletics and gymnastics to netball, basketball, hockey, boxing, darts, snooker and football.

But sport is just part of our business, our arena can be transformed to accommodate comedy, opera and ice events as well as being recognised as one of the UK’s must play arenas for all major touring artists.

So, why The NIA?

Because we can be trusted

The NIA’s credibility and reputation as a venue, coupled with the infrastructure and expertise of our staff are integral in delivering successful events.  You can be assured that a dedicated and passionate team of people will work with you from concept through to delivery.

Because we’re adaptable

Our multi-purpose arena can stage more than 30 different types of sport as well as concerts, entertainment spectaculars and business events.

Because we're flexible

The versatility of our venue is second to none, our unique retractable seating system allows configurations vary from 3,500 up to 14,200 (standing) and everything in between.

Because we can be intimate

The NIA also transforms into The NIA Academy - a theatre style layout with a capacity of between 3,500 and 5,100 and The Eclipse – a standing only format with capacities between 2,750 and 7,500.

Because we’re the home of British indoor athletics

The NIA was purpose build to accommodate major sporting events and we are recognized as one of Europe’s leading indoor sporting arenas hosting everything from Athletics and gymnastics to, netball, basketball, hockey, boxing, darts, snooker and football.

Because we are reputable

Artists including Prince, Eric Clapton, Christina Aguilera, Justin Timberlake and Oasis have played here, Cliff Richard is one of our frequent guests, he has played here over 50 times!

Because we’re delicious

The catering package at The NIA can be tailored to suit your needs and delivered to the location of your choice. There are dining areas and a cafeteria facility which can be open at times to suit the needs of your staff and customers and we can even build entirely new food outlets if required.

Because we’re accessible

The NIA is easily accessible via road, rail or air and is centrally located in Birmingham city centre.